Elmira/Corning Regional Airport

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Cold Takes a Bite Out of Business

Written By: Tanja Rekhi
Cold Takes a Bite out of Businesses

CORNING (WENY) -- The streets have been pretty bare in Corning as a brutal Winter takes over, bringing polar temperatures and sub zero wind chills.
     This past month has been rough for Pam Weachock, owner of Market Street Coffee and Tea.
     "It's been so cold, nobody wants to come out," said Weachock.
     She imagined more people would at least come in to grab a hot drink to warm them up.
     "It's been a little bit tougher because you go through the day and you sit there and you think, where are the customers?," said Weachock.
     And just down the street at Glamour and Glow, it's a similar story for Christine Spreng. This is her first Winter in Corning. Her boutique used to be in the warmth of the mall. She isn't letting The frigid weather dampen her spirits.
     "I definitely think this weekend will be better," said Spreng. "I think a lot of people are feeling cabin fever of staying in every night, so I think a little warmer weather will really bring them out."
     Shoppers have been far and few. Those outside were bundled up in layers, scarves, hats and gloves.
     Connie Sienkowski and Kathy Ulmer came out from Liberty in the Northern Tier.
     "When I first got out of the car I thought it wasn't too bad but then when the wind blew it was like frigid," said Ulmer.
     They're in town getting ready for Sienkowski's grandaughter's wedding.
     "My grandaughter is getting married in March and I took my mother's amethyst and put it in a new setting," said Sienkowski.  "And Bond's Jewelers for me is the place to be. I like it."
     Businesses have done their best to draw customers in with sales. About a dozen local shops have teamed up so far for "Local Love." It's a new event giving customers freebies and specials all February long.
     "Next month I think we'll just warm you up with some fun and some excitement and some new things going on the street," said Cynthia Dickerman, owner The Source, Beyond Baskets.
     Local business owners see "Local Love" as a way to say thank you to customers for supporting them. 14 shops are participating so far, we'll bring you more information on some of the promotions as February gets closer.