American Red Cross Launches 'Missing Types' Campaign to Encourag - WENY News

American Red Cross Launches 'Missing Types' Campaign to Encourage More Blood Donations

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BIG FLATS, N.Y. (WENY) -- The American Red Cross says chapters nationwide are in severe need of blood donations.
    
In response, the organization has launched the "Missing Types" campaign. Through the campaign, the letters A, B and O--the main blood groups--are disappearing from brand logos, social media pages and websites.
    
Officials hope it will draw attention to the importance of these donations. 

"The need is everywhere. That's the problem," says Sheila Sullivan with the American Red Cross. "It's not just on the east coast, it's not just here. We're in urgent need status for all blood types. O negative and O positive, we're approaching an emergency state."

For that reason, the Finger Lakes Chapter is one of hundreds hosting blood drives throughout the month. Officials hope doing so will call for new donors or those who haven't given lately. 

A recent study by the American Red Cross found Americans have several misconceptions about blood donations. Officials say that could be part of the reason the donor population is shrinking. 

For example, about 75% of the population underestimate how frequent blood transfusions occur.

"Most people believe you only need one every five, ten [minutes] or every hour," says Sullivan. "Every four seconds someone needs blood."

It also found just under half of the population know someone who has been helped by a blood transfusion. Yet only three percent of Americans donate blood each year.

"If every person who was legible to give blood gave blood once a year, we would never have a blood shortage," says Sullivan.

For a complete list of where you can donate locally, click here.

You can also find more information on the Missing Types campaign on the American Red Cross website

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