Farm Sanctuary takes credit for paving path to "Impossible Whopper"
WATKINS GLEN, N.Y. (WENY) -- Last week, Burger King introduced a new menu item known as "The Impossible Whopper" which is a meatless, plant based patty.
According to Watkins Glen based "Farm Sanctuary," it helped pave the way for the impossible whopper almost 30 years ago.
President and Co-founder of "Farm Sanctuary" says in the early 1990's, they reached out to local restaurants asking them if they would sell vegan food for their visitors. The local franchise owner of the Watkins Glen Burger King at the time, agreed that he wanted to try providing vegan food for his customers.
"When Farm Sanctuary established our facility in Watkins Glen, New York, in the late 80's early 1990's, we started reaching out local restaurants asking them if they would sell vegan food for our visitors. The local franchise owner at Burger King there in Watkins Glen agreed that he wanted to try providing vegan food for his customers," says Gene Baur, President and Co-founder of Watkins Glen Farm Animal Sanctuary.
The pitch was successful enough, that Burger King's nationwide started to sell the 'Spicy Bean Burger,' which lead to the national introduction of the 'BK veggie,' and now the 'Impossible Whopper.'
"I think it's wonderful that a restaurant chain like Burger King is offering the impossible burger nationwide, which will be a replacement for many people for a beef burger," Baur added.
The traditional Burger King whopper and the new impossible whopper may look similar, but the contents between the two are as different as the public's response.
"I'm not really a veggie person, I would rather have meat. It looks good, yea, but I don't know about it," says Jason Roupp, a Burger King customer.
"I think it's really interesting, it's something I would definitely try. It's good for people that don't want to eat meat, but still want to get something that's delicious and flame-broiled," says Heather Palko, Burger King customer.