Mcdonalds Pushing Coffee Sales
Janaury 31, 2014
TWIN TIERS (WENY) -- McDonald's is making coffee one of its top priorities, hoping to drive "coffee-driven visits" to its restaurants.
The fast food giant will be asking franchisees to deliver "a gold standard cup of coffee with every visit". And while McDonald's does attract customers for its drip coffees, sales of its lattes have been lackluster.
Research from Goldman Sachs shows millennial's are far more likely to visit a Starbucks as opposed to Dunkin Donuts, Burger King or Mcdonald's.