WATKINS GLEN, NY (WENY) -- Watkins Glen International announced a multi-year extension of its partnership with Go Bowling, ahead of Sunday's Go Bowling at the Glen NASCAR Cup Series race.

Go Bowling first came on as sponsor of the Go Bowling at the Glen in 2018, and will continue to do so for the next several years. 

“Go Bowling has been a loyal partner to both NASCAR and Watkins Glen International, and we’re thrilled to continue that relationship in the years to come,” said Chip Wile, Senior Vice President, Chief Track Properties Officer at NASCAR. “Their interactive fan activations and overall involvement in the Go Bowling at The Glen NASCAR race weekend helps create a fun environment for all our guests to enjoy. We look forward to welcoming them back to Watkins Glen.”   

“We’re excited to announce the extension of this partnership with Watkins Glen International and continue to grow the incredible relationship we have with the folks at NASCAR,” said John Harbuck, President of Strike Ten Entertainment, the marketing arm of the International Bowling Campus. “Our partnership with NASCAR and The Glen gives us the platform to engage with fans all across the US, and we love seeing smiles on fans faces while they bowl on the Go Bowling lanes installed in the Midway throughout the entire weekend.” 

The 2023 Go Bowling at the Glen takes place at 3PM Sunday. Denny Hamlin won the pole position during qualifying, and is currently #2 in the Cup Series point standings. Kyle Larson is #5 in points, but is hoping to make it a three-peat win at the Glen on Sunday, having won his last two Go Bowling at the Glen appearances. 

VIDEO: Denny Hamlin earns pole position for Sunday's Go Bowling at the Glen: