ELMIRA, N.Y. (WENY) -- A new face has thrown his hat into the ring for Chemung County Executive. 

Jerome Emanuel announced today that he would be running as a Democrat. 

He believes that Chemung County, as a community, needs to "think outside of the box and search for new, innovative ways to reinvent" the area. 

Emanuel is an Elmira native and currently lives in the city with his wife and family. He has over twenty years experience in the automotive industry. 

Additionally, Emanuel is the founder and owner of Emanuel Industries, where he says the focus is "creating tech inventions, mobile applications and dedicating time to teach kids the exciting world of technology". 

He has also helped create the Elmira Entrepreneurs program and was a member of the Business and Economic Workgroup for the Empire State Poverty Reduction Initiative. 

Emanuel says he "wants to energize Chemung County by re-branding the area to make it a more appealing place to live, work and do business".