Dundee, N.Y. (WENY)-- Glenora Wine Cellars on Seneca Lake is getting ready to release a new wine. It's the second installment of Glenora's Spokespup Series, featuring a special rescue dog.

     The first wine in the Spokespup Series was Chase's Reserve, named after a dog rescued by a custom wine label maker for Glenora, Jeff Pursae. Chase's reserve became very popular, selling over 10,000 bottles and counting.

     "We really created the wine to honor chase and his story, but also to raise funds for the humane society," says Hallie Weakland, the Marketing Coordinator for Glenora Wine Cellars. Portions of proceeds from Chase's Reserve is donated to the Humane Society of the United States.

     Chase unfortunately passed in October of 2016. Now, Pursae has a new rescue dog, named GG. GG was rescued from an animal shelter in Florida, where Jeff currently resides. Jeff and Glenora have teamed up once again for the second wine in the Spokespup series, GG's Reserve.

     "It just means the world to me. Everybody has to leave a mark in the world somehow, someway. Some people do it in business, some people do it in the entertainment industry, some people do it with charitable contributions. So I think this is what's happening with me," Pursae says.

     GG's Reserve is a semi-sweet white blend of Cayuga and Chardonnay. The wine starts dry, and finishes sweet, a quality Pursae says directly relates to GG.

     "Kinda like her personality. She doesn't know you quite at first so she's a little [reserved], and then all of a sudden she's a total ham," explains Pursae.

     A portion of the proceeds from GG's Reserve will benefit local animal shelter.

     "A portion of the proceeds from GG's wine will be donated to local charities, starting with the Suncoast Animal League in Florida which was the shelter that rescued her initially," Weakland says. After a donation to the Suncoast Animal League, Glenora will donate to Finger Lakes and area animal shelters as well.

     Glenora is hosting a wine release party and meet and greet with GG and Jeff tonight from 5pm-7pm in the tasting room, located on NY-14 in Dundee. GG's Reserve is available for sale at Glenora starting this evening, and throughout New York State starting August 1st.

     "If you come buy some, tell them Jeff sent you. GG gives a big woof out to everybody," Pursae says.

     To learn more, click here: https://www.glenora.com/Events/Events-Calendar.