Apple sent invitations to the media Thursday for an event next month.

It's set for September 10th at the Steve Jobs theater at Apple's headquarters in Cupertino, California. Apple has hosted a press event in early September to announce new iPhones in each of the last seven years. Among other announcements, Apple is reportedly planning to launch three new iPhones this time, including two "Pro" models to replace the iPhone XS and iPhone XS Max. The pro models are said to feature new and improved video recording and camera features.

Apple may also give final details and pricing for its streaming TV service, Apple TV plus.