Gov. Kathy Hochul announced a new #VaxForKids campaign to increase vaccination rates among children ages five and older. 

During Tuesday's COVID-19 briefing, the governor said the new program will urge pediatricians, parents and guardians to help children get vaccinated and keep up with all recommended vaccine doses. The government plans to use television and digital media as marketing efforts to reach parents and guardians.  

The launch of #VaxForKids follows the expansion of booster dose eligibility for children ages 12 and older, and additional dose eligibility for children five to 11 with certain immunocompromising conditions.  

Hochul's announcement also comes as COVID-19 cases continue to surge among children in New York. 

"91 percent, 91 percent of 5 to 11-year-olds newly admitted to hospitals are unvaccinated,” she said. “Doesn't have to be that way. Unnecessary, preventable. And that's what we're going to keep talking about is how to make sure that we get our kids protected." 

Gov. Hochul additionally announced a total of 7.6 million tests have been delivered to schools statewide, and more will be coming in the near future. 

Parents and guardians can learn more about the #VaxForKids program and schedule their child's free vaccine at ny.gov/vaxforkids.