ELMIRA, NY (WENY) -- WENY-TV is once again partnering with Williams Honda to help give the gift of a new winter coat to local children.

Operation Winter Coat is now in its fifth year. Williams Honda is collecting new with tags winter coats for young school children, grades Pre-K through 6. The coats can be donated at the dealership, and will be delivered to children who need them in the Elmira City School District. 

Dalton Williams, Vice President of Williams Auto Group, said when they learned about the need in the community, they knew they had to help. 

"About six years ago, we got a chance to talk to the teachers in the Elmira city schools, and ask them 'What can we do for the students in the area?' And they told us there are too many kids that come to school cold, without a coat and struggle in the wintertime. And when we heard that, we knew we needed to step up and do something and make strides in the community," Williams said.

To date, Operation Winter Coat has helped provide more than 500 coats to children across the Elmira City School District.

To donate, simply drop off a new with tags winter coat in a child's size at Williams Honda, at 945 County Road 64 in Elmira, New York, now until December 9th. The dealership is located across from Target in Big Flats.

The coats will be delivered to schools across the district on December 13th.