ELMIRA, N.Y. (WENY) -- A new business on 116 Baldwin Street is looking to brighten smiles in Downtown Elmira. Bella Denti Whitening celebrated its grand opening with a ribbon cutting outside the store Thursday morning.  

“I’m excited that I can help people brighten their teeth and bring confidence to their smile.” Nicole Tufillaro, Owner of Bella Denti Whitening said.  

Tufillaro has been a dental assistant for over two decades and wanted to share her passion for teeth with people looking for a brighter smile. The new business provides teeth whitening services, where clients are walked through the process of whitening their teeth.  

“When my clients come in, I walk them through step-by-step,” Tufillaro said, adding, “There (are) two sessions that you can do; a 60-minute session and a 90-minute session. They go under the light, then I take pictures in a shade and show them.”  

The grand opening celebration continues May 19th from 5 p.m. until 8 p.m. People will be able to come into the store and enter to win a free 60-minute session.   

People can learn about Bella Denti Whitening and the services they provide online.